What’s the reason behind releasing 14 films on one Friday?

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On the heels of Sultan and Kabali, this Friday will see the release of a glut of films – 14 of them.
While Salman Khan’s Sultan and Rajinikanth-starrer Kabali were released across close to 5500 screens worldwide on July 6 and July 22 respectively, lesser films or films with average star-cast have failed to find enough number of screens. Either they had to push their films towards September or had to be content with whichever Friday they could get. Biggies such as Mohenjo Daro and Rustom are set to reap the benefits of a long Independence Day weekend, so relatively smaller ones have to be released on August 5.
Manoj Bajpayee is the most well known star this time. His Budhia Singh – Born To Run will be jostling against Rajeev Khandelwal’s Fever and Arshad Warsi’s The Legend Of Michael Mishra. Rajpal Yadav will also be seen in Babuji Ek Ticket Bambai which is based on the theme of familial prostitution. Hai Apna Dil Toh Awara, Purab Ki Awaz and Moods Of Crime are also set to open this week.
It’s going to be a tough week for Hollywood films in India. It’s surprising because Hollywood doesn’t normally release two big films simultaneously in India. Matt Damon returns as Jason Bourne, and he will battle it out with the DC superheroes in Suicide Squad. Bourne has a huge fan following in India and that can make it tough for Suicide Squad.
Gurvinder Singh made heads turn with his amazingly crafted Anhe Ghore Da Daan in 2011. A big name in the film festival circuit, Singh is back with Chauthi Koot based on the post Operation Blue Star in Punjab. It was screened and appreciated in the Un Certain Regard section at the 2015 Cannes Film Festival.
GV Prakash Kumar is trying hard to be the next youth sensation in Tamil cinema. But, it’s not going to be easy for his Meendum Oru Kadhal Kathai which will be up against Jeeva’s Thirunaal. Both have sizeable fan following and it’s difficult to predict a clear-cut winner at this stage.
Another fight is brewing in the South as Mohanlal’s Vismayam is up against Marubhoomiyile Aana, and Ann Maria Kalippilaanu. He definitely has the edge, but content is still the king in the Malayalam cinema. All these films are set to face a hard time to make profits because of the limited number of screens. This is the bitter reality of how a big film, even before its release, can ruin a small film’s business

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