Spearheaded by Mumbai-based Only Much Louder, Culture Machine and Arre, the activity will see brand new episodes from nine stand up comics and collectives such as, East India Comedy, Anuvab Pal, Enna Da Rascalas, SNG Comedy, Random Chikibum, Kenneth Sebastian, Them Boxer Shorts, Arre and Put Chutney.
The SNG Comedy has set the ball rolling with two episodes of its web series titled ‘What If’ going live. Random Chikibum’s show titled Random Daftar which revolves around office humour is also up for viewing.
Bangalore-based Kenny Sebastian show called ‘Starboyz’ is a sci-fi comedy set in the future and captures a group of South Indian Boys on road trip of a lifetime.
Over the next few days more creators will unveil their brand new shows under the hashtag LaughterGames on YouTube.
“There is massive demand for original digital content in India across genres. We believe Laughter Games will be first of many digital properties that will provide such original content on a consistently scheduled basis,” says OML CEO Ajay Nair.
Fans will have plenty of great content to choose from for eight weeks with a variety of new, funny shows from their lined up from various talented content creators.
Put Chutney are all set with ‘Ctrl+Alt+Del’, while Enna Da Rascals are bringing the series, ‘Black Sheep’.
Sameer Pitalwalla, CEO of Culture Machine says, “Laughter Games is an affirmation of the coming of age of digital storytelling. It has allowed our creative teams to expand their palette and to commit to long form digital content, that’s also supported ably in both monetisation and distribution by the world’s largest and most digital video platform.”
‘Ctrl+Alt+Del’ show is the story of a 26-year-old software engineer, who is confronted with the uncomfortable truth that he is fit only for arranged marriage and how he finds comfort with four friends who are hell bent on setting his life on an unexpected course.
‘Black Sheep’ is about the serious efforts that are put in the comedy business. Two young enterprising and misguided entrepreneurs capture what really happens behind the scenes.
East India Comedy group will showcase all new episodes of their popular sarcastic news show ‘Outrage’, a humorous take on the trending topics in the news.