Sony to unify Xperia M, C smartphone series to Xperia X


Sony seems all set to rejig its smartphone business. Earlier in February, the company confirmed that it would be replacing its future flagship Xperia Z range of smartphones with Xperia X series. Now latest reports claim that the Japanese company is also planning to kill its Xperia M and Xperia C series. According to Sony Xperia blog, the company may replace these two smartphone ranges with its X series.

The blog, which quotes company’s leaked presentation slides, says that the upcoming Xperia Z, Xperia M and the Xperia C range of handsets will be replaced by the Xperia X smartphones, at least until the year 2018. The slides further reveal that Sony will be aggressively advertising the ‘X’ logo in all its promotions.

The blog also adds that this convergence of all the Xperia series in to the Xperia X marks the Japanese tech firm’s ‘Chapter 3’. The ‘Chapter 2’ was from 2013-2015 where the Xperia Z series made for the Sony’s flagship smartphones. The ‘Chapter 1’ was from 2010-2012 when Sony focused on “open OS for web communication.”

 It is worth mentioning here that the unification of the Xperia branding no way means that Sony will be launching fewer smartphones from now. The company is expected to continue launching smartphones across price segments in the market.
 During this year’s MWC conference, held in February, Sony unveiled Xperia X Performance, Xperia X and the Xperia XA smartphones. Since the company has already confirmed there won’t be any Xperia Z smartphones from now, this by default makes Xperia X Performance the company’s flagship smartphone.
 Sony Corp recently reported its biggest annual operating profit since fiscal 2007, due to restructuring of its struggling smartphone business and brisk demand for PlayStation 4 videogames.

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