One of India’s largest online retailers, Snapdeal has indicated that it may work towards delivering more products within four hours of placing an order.The report quotes Snapdeal’s Vice President operations Ashish Chitravanshi, saying that the company, after improving on its delivery time by 70% in the last year for certain products (mostly mobile phones), would now want to expand it to other products. Which means that Snapdeal may soon start delivering more products within four hours of order placement.

For this, the company has already started pilot runs on its omni-channel platform Janus to improve delivery time of the products. Launched in 2015, Janus is Snapdeal’s integrated platform for online and offline retailers to provide a seamless shopping experience for customers. For this, Snapdeal tied up with leading brands, large format retailers, and technology start-ups to ensure faster delivery of products.

The senior executive said that ‘same day’ and ‘next day’ delivery have helped Snapdeal gain about 40% traction in mobile phones and fast-moving consumer goods’ deliveries in the last six months. He said that 99% of the orders placed on Snapdeal are dispatched on the same day.

In 2015, the online retailer invested $200 million (nearly Rs 1330.6 crore) in its supply chain and logistics in 2015.The core supply chain functions, seller experience, business intelligence and risk management in sees over 1,000 executives.