For this, the company has already started pilot runs on its omni-channel platform Janus to improve delivery time of the products. Launched in 2015, Janus is Snapdeal’s integrated platform for online and offline retailers to provide a seamless shopping experience for customers. For this, Snapdeal tied up with leading brands, large format retailers, and technology start-ups to ensure faster delivery of products.
The senior executive said that ‘same day’ and ‘next day’ delivery have helped Snapdeal gain about 40% traction in mobile phones and fast-moving consumer goods’ deliveries in the last six months. He said that 99% of the orders placed on Snapdeal are dispatched on the same day.
In 2015, the online retailer invested $200 million (nearly Rs 1330.6 crore) in its supply chain and logistics in 2015.The core supply chain functions, seller experience, business intelligence and risk management in sees over 1,000 executives.