has announced the launch of easyfone at Rs 3,375. The company with focus on needs of seniors has added few features which would address the needs of senior citizens.’s easyfone comes with a large display and adequately big keypad too. It supports photodialing with single key press for favourite contacts.

The feature phone also has a SOS button with single key press setting off calls, SMS and siren for immediate help. Recently telecom minister had announced government’s plan to make panic button mandatory for all mobile phones. The SOS button on easyfone sets off a chain of 4 automated actions including calls and SMS to five emergency contacts. While easyfone is a basic feature phone, it also supports some smart features like customisable menu and whitelist or blacklist feature to prevent unwanted calls. Easyfone is priced at Rs 3,375 and will be available on Amazon, Flipkart, Ebay apart from company’s own website.