South Korean electronics giant Samsung on Tuesday launched 44 new TV models in India and introduced the new “Quantum Dot” display technology.

The TV line-up comprises SUHD (super ultra high-definition) TV range in the premium segment, Smart TVrange in the mid segment and Joy Beat range in the affordable segment.

“While we are introducing the best picture quality ever with ‘Quantum Dot’ technology in our new SUHD range, we are also introducing meaningful innovations in our Smart and Joy Beat ranges. With these offerings, we aim to further consolidate our position as the market leader across segments,” Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India, told reporters in New Delhi.

The new SUHD TVs with “Quantum Dot” Display offer Quantum Dot Colour and HDR 1000 features that claims to deliver great colour reproduction, brightness, contrast, and details.

The SUHD TV range will be available in the sizes 49-inch to 88-inch screen sizes in the price range from Rs. 1,79,900 to Rs. 23,99,900.

The new range of Smart and Joy Beat televisions will come with a host of features catering to the needs of Indian consumers. The Smart TV range with Smart Interface, Smart Content, Smart Convergence and Smart Play provides the most advanced Smart TV experience.

Samsung’s Smart TV range will be available in 32-inch to 78-inch screen sizes in the price range of Rs. 34,500 to Rs. 7,03,900.

Also, the new Joy Beat range featuring integrated sound station with built-in tweeters will improve TV viewing experience of consumers.

Joy Beat range will be available in 32-inch to 49-inch sizes. Prices range from Rs. 27,900 to Rs. 69,500.

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