Rock On 2 opened terribly on its opening day, November 11. According to reports, the first day collection have been a little south of Rs 6 crore. But it could be even lower.
The lack of audience for the film can be attributed to many reasons. For one, this time around, Rock On 2’s music did not catch the public’s fancy. Secondly, pre-publicity buzz was minimal. However, the government’s move to declare all Rs 500 and Rs 1000 notes as invalid may have had a strong effect on the film’s collections. Those habituated to book straight from the counter, in case of single-screen theaters, for example, may have turned their back on Rock On 2.
Infact, even the makers of Rock On 2 feared that the Modi government’s move could affect the film. Producer Ritesh Sidhwani was quoted as saying, “It did cross my mind to push the release date of the film but it was too late, because our overseas delivery was already done, the movie has opened today in Gulf so we would have got killed with piracy so if we would have shifted the India release piracy would have killed us.”
Meanwhile, Ae Dil Hai Mushkil and Shivaay, which released a couple of weeks back are still going strong at the box office. While Karan Johar’s film has crossed the Rs 100 crore mark, Ajay Devgn’s action thriller is trailing behind.