Following his “intolerance” remark, the Tourism Ministry of India had decided to not renew actor Aamir Khan’s contract as the brand ambassador of ‘Incredible India’ aka ‘Atulya Bharat,’ a global marketing campaign to promote Indian tourism. Amitabh Bachchan and Priyanka Chopra were being considered to become the face of the campaign instead. However, looks like Priyanka has won the biFollowing his “intolerance” remark, the Tourism Ministry of India had decided to not renew actor Aamir Khan’s contract as the brand ambassador of ‘Incredible India’ aka ‘Atulya Bharat,d here, courtesy her international star status.
Reports have been doing the rounds that Priyanka is being considered as the sole ambassador for the campaign owing to her overseas popularity. The actress, who won the People’s Choice Award for ‘Favourite Actress in a TV Series’ and also presented at the Oscars this year, has become a household name and gained the status of an international icon.

 According to sources, it is believed that bringing Priyanka onboard will help change India’s image as an unsafe destination for women.Moreover, rumours suggest that Amitabh’s recent encounter with the dubious Panama paper leaks might have been one of the reasons why the megastar has been dropped off the list. However, Union tourism minister Mahesh Sharma denied having dropped Amitabh off the list or roping in Priyanka saying that the Ministry is yet to take a decision.