Company raising pricesBritannia has been raising prices two to seven per cent. “In four-five months, flour and sugar have seen severe inflation,” managing director Varun Berry said.Interestingly, players focused on premium cookies and biscuits have done well in the June quarter. ITC’s Sunfeast Mom’s magic cookies, along with new launches such as Delishus Expressions, also aided this segment’s performance in the quarter. This assumes significance given the subdued performance of biscuits category in the quarter. Against this backdrop, Britannia, which is seeing increasing share of premium products in its revenue, appears well-placed. The company’s plan to boost its distribution network to further raise its rural presence can be another catalyst for growth. Macro factors such as good monsoon and pay hike for government employees should support growth in the short to medium term.