When it comes to treading a balance between the old and new, Penang has it in hand. The island city is well-known for its history and culture – of which, are seen coexisting against a vibrant urban backdrop.

The fashion found there is not any different. Ranging from resolutely classic creations to more contemporary designs, it has come to define Penang in an increasingly diverse, modern and trendy way.

Well, cue the 2016 Penang Fashion Week. Running from April 15 to 24 in Gurney Paragon Mall, this year’s edition of the style extravaganza seeks to shine a spotlight on upbeat fashion born amidst rich heritage.

According to group managing director of Hunza Group, Khor Siang Gin, last year’s inaugural event managed to impress the crowds. As a result, more international brands have chosen to open their stores in Penang.

“We received a really great response, both from the industry players and the shoppers. We’ve also received a lot of calls from other local designers who stated their desire to be part of the fashion show this year.”