“If I have something that all my friends out there want, I want to be able to bring it to them for a reasonable price,” Deen told WWD. “I think I share my body with a lot of women out there who are not a size 4. We want nice-looking, comfortable clothes. They look like they’re dry cleaned but are washable.”
As for Paula Deen’s Closet, the Evine shop currently lists 15 items available, with prices ranging from $34.50 for a “stretch knit sleeveless draped-neck tank top” to $59.75 for a “woven three-quarter-sleeved metallic detailed hook-front jacket.” A variety of shirts, cardigans, dresses, and pants makes up the inventory.
WWD notes Evine takes inspiration directly from Deen’s actual closet, which, unlike most regular Americans, she boasts as 18 feet by 20 feet with a “moving dry-cleaning rack” for easy access to garments.