LOVEBIRDS turned business partners Dan Single and Bambi Norwood-Blythe’s latest project, a line of pyjamas called P. Jame, set tongues wagging among Sydney’s fash pack and beyond, with the line being launched at what was definitely fashion week’s hottest ticket.
However, Fans of the brand are struggling to get their hands on the threads, with no clear information on when or where the pyjamas will be stocked.
After numerous searches, the website finally appeared yesterday, however with an apology.
“Fashion week got the better of us! Site be living by the weekend,” a notice read.
When brands like Tome and Bec and Bridge were selling direct off the runway, it’s surprising the fashion veterans didn’t wake up to the opportunity.
Speaking to Confidential about his latest venture, Single, who is back in the rag trade game after being banned from managing or directing companies for three years following Ksubi’s liquidation, said that a sense of individualism led him and his wife to eschew the traditional fashion week show.
“The way that we want to do it is about expressing yourself and being true to yourself, and not being held back,” the designer said.
“We want to have fun, and make some money along the way, but without being pigeonholed into ‘you should be doing this or be doing that’.”
The launch of P. Jame comes after Single slammed what designers have done with his Ksubi since he left in 2012.
“It’s just like a joke now when you look at it, its so confused what they’re doing to it, it’s rooted actually,’ Single said.