Youngsters with high disposable incomes no longer wait for a birthday or anniversary to get what they want or head out on a trip. What do they do on those special days?
There is no dearth of employment for the average urban youngster, who, saddled with a hefty disposable income and little to no responsibilities, lives the good life on an every day basis. No longer do young people wait for a particular day to splurge and feel special -the minute he/she feels the need for something, it is procured. And it is not just with material items -youngsters these days are truly living it up with parties, eating, drinking out and other luxury lifestyle experiences regularly.
The casualty in doing so, though, is that they are left with pretty much nothing to do to give them a special moment or feeling. “Most of us go out for drinks and dinner at the best eateries in town, and head out clubbing every weekend, which were earlier reserved for special occasions.It doesn’t make sense doing any of this on a birthday or anniversary, so I prefer to spend my special days completely cut off from the outside world, by switching off my gadgets and spending time with my husband, because time is the only thing that is scarce in these times,” says designer Puja Singh Nadhani. Puja adds that gifting has also suffered, as people have very strong preferences these days, and do not wait for a special day to get what they want.
Narayan Menon, an entrepreneur specializing in experiential travel, says, “There is only so much that money can buy . Moments don’t come by again, so you have to make the effort to make it special. People should try to identify their partners’ interests and decide on experiences such as dinner under the stars in a quaint place, a midnight trek or watching the sunrise -none of which cost much, but can bring a lot of joy.”