Ola, a popular mobile app for transportation, on Tuesday announced the introduction of electric-rickshaws, also known as E-rickshaws, on its mobile app, enabling reliable mobility in smaller towns and cities.

The first Ola E-rickshaw shall be booked on the Ola mobile application later on Tuesday, by Prime Minister Narendra Modi, at the launch of ‘Stand-Up India’ initiative aimed promoting entrepreneurship.

A total of 5,100 Ola e-rickshaws will be launched in partnership with Bhartiya Micro Credit (BMC) at the event and will be deployed across Delhi, Gurgaon, Noida, Faridabad and Ghaziabad. This will be further scaled up in the coming months to more small towns and Tier 3 cities across the country.

With its E-Rickshaw initiative, Ola aims to strengthen mobility in towns, using technology that is convenient for both driver-partners and customers. With over 60 percent of the India’s population residing in small towns across the country,  E-rickshaws are an affordable and greener alternative for those who currently suffer from lack of convenient and reliable mobility options, especially for the short distance.

Speaking on the occasion, Pranay Jivrajka, Chief Operating Officer at Ola said, “It’s an honour to support PM Modi’s ‘Stand-up India’ initiative aimed at empowering thousands of e-rickshaw driver-partners, with innovative micro-entrepreneurship solutions and technology platform. Economic growth, rapid urbanisation and environmental concerns are driving the need for innovative mobility solutions across the country. The transportation needs of users in smaller towns and sustainable alternatives for cycle rickshaw pedallers will be solved for with the introduction of e-rickshaws on the Ola app, which are affordable, environment friendly and convenient to hail. We believe this will touch the lives of hundreds of millions of citizens as well as the livelihoods of millions of driver entrepreneurs, taking us closer to our mission of mobility for a billion people.”

These E-rickshaws involve lower human effort compared to pulled rickshaws and will give existing rickshaw pullers, the opportunity to enhance their skills and become driver-entrepreneurs and access to consistent demand through the Ola app on their smartphones.

Apart from employment, Ola and BMC will also set up and run skill development centers in these towns to enable continuous skilling and training for thousands of rickshaw driver-entrepreneurs.

Ola’s range of mobility offerings has expanded across different price points and use cases over the recent months viz. Ola Micro, flagship Ola Mini and premium Wifi enabled Ola Prime. Ola Share and Ola Shuttle, a daily commute solution from the same app, further serve the mobility needs of millions of users every day.