The company also unveiled a new logo and branding, as seen below. At the event, Micromax emphasised that it has worked hard to improve software and services a customer derives from its devices.
The massive scope of the Micromax’s launch event on Wednesday is understandable, given recent reports that the company is currently struggling in the Indian market – an image it is certainly trying to change.
The company was last in the news for partnering with TransServ and Visa to introduce the Udio mobile wallet for both new and existing smartphones in its portfolio.
The Micromax event is still in progress, and details are scarce at this point. Stay tuned for more details from our coverage of the event.