Maybelline Brand Ambassador Plans Change Fashion Industry


20-year-old model Herieth Paul may have more stamps on her passport than years on the planet. Born in Tanzania, she moved to Ottawa, Canada, with her diplomat mother when she was 11 years old. She was spotted at just 16 and spent four years on the international runway circuit for the likes of Givenchy and Balmain. This February, she was announced as a global brand ambassador for makeup giant Maybelline, joining the likes of Jourdan Dunn and Gigi Hadid.

It’s still rare to see women of color represented in the beauty world, both incampaigns and for products themselves, so Paul’s appointment is a welcome addition to the Maybelline lineup.

Paul isn’t content with the mere fact of representation, however, and has stated in multiple interviews that she plans to use her platform to change the face of the modeling industry. To learn more, we caught up with the supermodel about diversity, makeup tricks and the importance of beauty sleep.

Can you discuss the differences in beauty culture between Tanzania, where you grew up, and Canada? 

Beauty starts from within. Health is true beauty. The women in Tanzania are effortless with their beauty.  And I feel like women in Canada are also very similar.

You’ve spoken before about your decision to wear your hair short — why is it still rare to see short hair in the fashion world?

Cutting my hair short was not my idea at first. But the very first second I cut it I fell in love with my hair. It’s what sets me apart from other models. Back when I started modeling it was rare to see models of color with their natural hair. But now it’s not so rare.

We at HuffPost are big proponents of sleep — what’s your idea of “beauty sleep,” and what’s your ideal sleep routine?

Beauty sleep is a must. Right before bed I take off my makeup with towelettes, and then apply my liquid cleanser with a washcloth to cleanse and gently exfoliate my skin. When I wake up in the morning I won’t have any blemishes. I’m also big on afternoon naps. Every time I have a day off, I take 2-hour naps.

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