Mahindra launches five tractor models under Yuvo Brand


Mahindra & Mahindra ‘s Farm Equipment Sector today launched five tractor models under the Yuvo brand, with price starting at Rs 4.99 lakh (ex-showroom Hyderabad). The new tractors, which will be available in 15 states, are in the 30-45 HP (horsepower) range, thus adding to the company’s existing range of 15-57 HP tractors. Built on a new platform, Mahindra YUVO is extremely versatile and can be used across more than 30 different farming applications, Mahindra & Mahindra (M&M) said in a regulatory filing. “M&M has invested over Rs 300 crore towards the development of this new platform,” it added. The company said it will sell the tractors through more than 400 outlets in 15 states across the country. “The Yuvo will cater to the evolving needs of the progressive farmer. The range is developed at our state of the art R&D facility, Mahindra Research Valley at Chennai and has set a new benchmark in pioneering new technology and providing huge value to customers,” said Pawan Goenka, Executive Director of M&M.

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