She’s carved out a career as a fitness entrepreneur since leaving The Only Way Is Essex.

And despite her former TOWIE castmates adhering to the ‘no carbs before Marbs’ rule, healthy living guru Lucy Mecklenburgh is going against the grain in a bid to combat carbophobia and promote a balanced diet.

The 24-year-old beauty has teamed up with Asda in a bid to educate the nation on the vital energy source that is the potato – by posing up a storm as 50s pin-up Marilyn Monroe.

Lucy channels the iconic 1951 Marilyn Monroe potato sack shots, modelling a tassel embellished minidress styled out of the material.