She’s got millions of teenagers hanging on her every word.
And as a result Kylie Jenner need look no further than the mirror when it comes to promoting her fledgling make-up business.
The 18-year-old shared a photo of herself wearing her latest lip shade on Tuesday, and it seems the beauty has gone goth with a daring shade of black.
‘This shade is for you guys,’ wrote the teen businesswoman. ‘When I asked what lip kit you would love to see next for Kylie Cosmetics the majority of you surprisingly said BLACK!
‘So before I release KyMajesty… my black lip kit is coming this Friday!’
Speaking previously about the new product, the teen entrepreneur said: ‘NEW SHADE ALERT! Black metal matte. #MAJESTY.’
Whilst another post sampling the colour on her hand read: ‘My new black/blue metal matte lipstick I just couldn’t wait to share coming super soon. Check snapchat!’
Further photos promoting the shade showed her posing on the ground, showing her hourglass figure in a crocheted dress.
The 18-year-old – who has been working on her beauty empire for two years – also announced that the matte lipstick capsule from her make-up line, which includes Exposed, Kourt K, Candy K, Posie K, Koko K, Kourt K, True Brown, 22, Mary Jo K and Dolce K, has been fully replenished and available to buy from her e-store.
The Keeping Up With the Kardashians star was inspired to create a beauty capsule after her favourite MAC Cosmetics lip colour sold out after it was discovered she wore the colour Whirl.
Speaking previously she explained: ‘At the time, my favourite colour was M.A.C Whirl. I was really into it, but once everyone figured out what I was wearing, it would sell out.
‘And that’s how the Kylie Lip Kit came about.’
However, Kylie is overwhelmed by the success of her business.
She explained: ‘I never imagined it would become what it has! In the beginning, I didn’t care because I was doing it for me, but it’s amazing how successful it is now.’