Since rising to fame a decade ago, she’s earned a reputation for her selection of daring ensembles.

And Katy Perry, 31, has remained true to her style ethos, as a newly-unveiled campaign promoting her lipstick line for cosmetics giant Covergirl shows her in an eye-catching all-red outfit.

With a hand resting atop her fiery red tresses, the pop beauty pouts as she she poses in a red PVC high-neck dress, teamed with matching long gloves and sharp black claws.

With her lips neatly painted a smouldering red, the star wears large hoop earrings with glittering adornments as she advertises her Katy Kat Matte Crimson Cat.

Last week, the Covergirl team took to their Instagram account to share the shot of the singer, alongside the caption: ‘Sometimes you need to take your lipstick shade obsession to a new level, and @katyperry is for it.’

On Sunday, the star shared a shot of herself at Los Angeles’ Dodgers Stadium as she watched a baseball game with her dad Maurice for Father’s Day.