John Abraham has been roped in as a brand ambassador for Arunachal Pradesh Tourism.
BE Viacom18 in a first of its kind initiative, has partnered with the government of Arunachal Pradesh to provide strategic consultation services to promote the tourism in the state.
John Abraham, who loves football, adventure sports, biking is the perfect fit for the state. Representing the state as a brand ambassador, he is of the opinion that the state has lot to offer to its tourist be it culture, heritage, adventure sports and music.
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