IPL 2016 has been viewed by 54% of India’s total TV-viewing audiences, which makes it the most-viewed event on pay TV

After ruling prime time on Indian television for most of April and May, the Indian Premier League (IPL) Season 9 finale between the Royal Challengers Bangalore and Sunrisers Hyderabad was watched by a whopping 121 million viewers.

This marked a 55% jump over the event’s cumulative reach average, IPL’s official broadcaster Sony Pictures Networks (SPN) India said.

As per BARC figures for India (urban + rural), the finale recorded a 168% growth in viewership at 44,684 TVTs over the viewership event average, making it the most-viewed event on the evening of 29 May.

The tournament had a cumulative reach of 361 million viewers on Sony Max, Sony Six and Sony ESPN.

IPL 9 was a leader in primetime with an average of 819 GVM, which is 108% more than the No. 2 channel at 394 GVM at the all-India level.

According to Sony, IPL 2016 has been viewed by 54% of India’s total television-viewing audiences, which makes it the most-viewed event on pay television.

The top-performing markets for IPL 2016 were Mumbai, Delhi, Bengaluru, Kolkata, Hyderabad, Maharashtra/Goa, Gujarat and Karnataka, according to BARC viewership data the broadcaster stated.