App Store sales were a bright spot in Apple’s third quarter, growing a record 37 percent, with most revenue coming from purchases of games. Last week, brokerage Needham & Co estimated that Apple could get $3 billion in revenue from the Pokemon Go craze in the next one to two years as gamers buy “PokeCoins” from the App Store.As more apps in other categories such as fitness, autos, home automation and education are developed, Apple stands to be a “prime beneficiary,” said Macquarie analyst Ben Schachter. “The App Store is, and we suspect will remain, the fastest-growing and highest-margin (Apple) business for the foreseeable future,” said Schachter, who expects services revenue to hit $27.62 billion in 2017.Services revenue, at 14 percent of total revenue in the third quarter, still pales in comparison with iPhone sales, which contribute about two-thirds. Apple also faces intense competition from music service Spotify and cloud storage rivals Alphabet Inc’s Google and Microsoft, as well as map makers that have won large audiences among iPhone users, even when Apple offers its own products.Piper Jaffray analyst Gene Munster cut his price target to $151 from $153, reflecting a slightly lower profit estimate for 2017. “Some of the true value in services may always go unrealized given that major businesses within other large Internet companies, like AWS in Amazon, Instagram/Oculus in Facebook, and YouTube in Google, are not fully appreciated in terms of value by investors,” he said.