Cupertino major Apple has reportedly decided to increase the price of its iPhones in India to compensate for the poor reception of its new 4-inch iPhone SE in the country. According to Economic Times , Apple has been able to sell only a few thousand units of the SE here (all thanks to its atrocious pricing) and in order to boost sales it has decided on giving its other iPhones a price hike. The hike, as per the report, can be as high as 29 per cent in the case of the iPhone 6.
Apple has priced the iPhone SE base 16GB variant at Rs 39,000 in India. Ironically, the iPhone 6 16GB can be purchased at as low as Rs 31,000 while the current-generation iPhone 6S (base model) costs around Rs 40,000. As expected, this puts the iPhone SE in a tight spot.
“It was felt that SE, which was criticised for having a ‘high price tag’, will not be able to see much traction if prices of bigger-sized iPhone 6 and 6S devices are not corrected. So, the decision was taken to revise the price upwards,” the report quotes a source as saying.
In lieu of this, the company has reportedly decided to pull off some of the discounts it was offering on its iPhones starting from January this year. Post the hike, the iPhone 6 price could go up to Rs 40,000 while the price of the iPhone 6S could go all the way up to Rs 48,000.
If that wasn’t enough, Apple will also hike the price of the iPhone 5S (a phone that it would be looking to kill off once all its stock is done away with) by as much as 22 per cent, adds the report.
Only recently, the company started a corporate leasing programme for the iPhone SE by offering the phone for just Rs 999 per month for two years. It also started similar offers on the iPhone 6 and the iPhone 6S for Rs 1,199 and Rs 1,399 per month. It is yet to be seen how the renewed pricing affects its corporate leasing programme.