Merrick Kingston, principal analyst-connected home, at IHS Technology said, “We anticipate that this reversal will persist. Since the introduction of the fourth-generation Apple TV, Apple and Google have pursued vastly different strategies.”
Apple TV, which is priced at $149 does fall under the segment’s top end. It is positioned as a premium hub that appeals to consumers of digital video, to casual gamers and to iOS users who are attracted to Apple’s user-interface.
On the other hand, Chromecast, which is priced at $35, falls under Android’s affordable devices, and reportedly offers, “a no-frills casting experience that obviates the very need for a user-interface.”
The report also added there are almost 8.1 billion connected smartphones, tablets, personal computers, TVs, TV-attached devices and audio devices.