Idea slashes data prices


With reports of Reliance Jio starting its operations next month coming, other operators seem to be taking precautionary measures and slashing their prices. Just yesterday, Airtel introduced happy hours for its prepaid customers slashing data prices by 50 percent, though just for few hours.Now Idea has slashed mobile internet rates, including 4G, 3G and 2G data packs, to up to 45% on sachet packs below 1 GB. Idea currently offers a wide range of 4G/3G/2G sachet data packs priced between Rs 8 and Rs 225.The 2G data pack priced at Rs 19 offering 75 MB data for 3 Days, will now offer 110 MB data for 3 Days – a 45% more value to the customer, for the same price. Similarly, a 4G/3G data pack for Rs 22 which offers 65 MB data for 3 Days will now give 90 MB 3G data for 3 days, which is 38% more data benefit to the customer.Talking about the new offer, Sashi Shankar, chief marketing officer, Idea Cellular said, “Internet is one of the major drivers of the Indian economy and Digital India. We want to ensure that benefits of Internet are reaped conveniently by every individual, through our innovative, customised and affordable products. This will enable the Internet revolution and its impact to be felt in every part of the country.”The revised data packs are available across all circles starting Friday, 15th July 2016.

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