Aditya Birla group telco Idea Cellular has slashed its tariff for 4G and 3G data downloads by up to 50 per cent for night surfing to take on rival Airtel and expand customer base ahead of the Reliance Jio launch.

“Exclusively customised for night surfers, this offering will help Idea users save up to 50 per cent of their cost. Idea also announced the unique Day and Night Twin pack which offers 30 per cent discount to customers as compared to existing data packs,” the company said in a statement.

Through this new data pack, Idea subscribers avail 1GB of night data at just Rs 125 for a month, enabling them to save up to 50 per cent of their normal costs. In addition to this, Idea has also launched the Day and Night Twin pack which offers 30 per cent discount that start from as low as Rs 115 for 500 MB (250 MB Day + 250 MB Night) per month and go up to 40 GB (20GB Day + 20GB Night).

Talking about the newly announced affordable data packs, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Many consumers today, especially the working population, access the internet during the night. Acknowledging this trend Idea has announced the unique and special Night Packs as well as the Day & Night Twin packs to offer subscribers an affordable and convenient option to access the internet. We hope our subscribers derive maximum benefit from this initiative and are able to access the internet at night without having to worry about exceeding their data limits or their expenses.”

The Night packs and Day & Night packs are available to all Idea subscribers across Idea 3G and 4G circles. With its focus on providing some of the most competitive and innovative products, through integrated mobile telephony services, Idea Cellular continues to focus on giving more value to its customers, the statement added. Idea Cellular is India’s third largest national mobile operator, with over 175 million subscribers. With traffic in excess of 2 billion minutes a day, Idea ranks among the top 6 country operators in the world.