The first look at all the four characters — Shahid as rockstar, Kareena as doctor, Diljith as cop and Alia as labourer — were revealed together and the trailer of the film also gave equal importance to all the four. Chaubey’s first two films, ‘Ishqiya’ and ‘Dedh Ishqiya’, had romance, comedy and crime, but ‘Udta Punjab’ seems to be an out-and-out serious film based on the issue of drugs. About the film, he said: “The most difficult film that I made and I’m still making it.
What the film will be for me, I’ll only be able to tell in about 5-10 years time. But right now, it’s been a wonderful journey; a wonderful experience and I’m still in the middle of it.” Alia’s look as a Bihari labourer has got some criticism for its ‘stereotyping’ of people belonging to Bihar. When asked if Bihar will be shown in a positive light or negative light, he said, “This film is about Punjab, there is no take of mine on the land of Bihar in this film. She is just one character in the film.”