Chiara Ferragni (born 7 May 1987) is an Italian blogger and fashion designer who has been employed by Guess as a model/spokesperson. As a blogger, she is known as The Blonde Salad, which is the name of both her blog and her first published book. She has done a broad array of fashion collaborations with leading designers.
Chiara Ferragni was born in Cremona to Marco, a Lombard dentist, and Marina Di Guardo, a writer born in North Italy of Sicilian origin. She started her fashion blog in October 2009. In March 2011, New York introduced her as “One of the biggest breakout street-style stars of the year”. In December 2011, Ferragni was profiled as the Blogger Of The Moment in Teen Vogue, while still a law student at Bocconi University and a fashion designer.By that time her blog had reached more than 1 million unique visitors and 12 million impressions per month. By 2013, she had won various blogger of the year recognitions. According to the December 2013 Teen Vogue story, her blog had 1.6 million followers on Instagram. As of 19 December 2014, she had 2.9 million followers on Instagram. In December 2013, she published an Italian language eBook, under The Blonde Salad title.
Ferragni modelled for Guess in a November 2013 shoot that was subsequently marketed as an ad campaign. In December 2013, she collaborated with Steve Madden to design a 9-shoe collection for Spring 2014. Ferragni’s prior fashion design collaborations have included work with Christian Dior, Louis Vuitton, Max Mara, Chanel, Tommy Hilfiger, J Brand and Seven for All Mankind.
Her television credits include the Italian TRL Awards as a presenter, and a guest appearance on the Italian variety show Chiambretti Night. She walked the red carpet at the Cannes Film Festival in conjunction with the premiere of We Have a Pope (then titled Habemus Papam). Chiara also appeared on Project Runway as a guest judge during season 13 in August 2014. On September 7, 2014, Ferragni won a Bloglovin’ Award for the third consecutive year for her blog. It was named the Best Personal Style blog.She was listed in the Forbes 2015 30 Under 30 selections. In March, she was selected for the cover of the April 2015 Vogue España, making her the first fashion blogger to appear on any Vogue cover. Her business ventures grossed about $8 million (mostly from her Chiara Ferragni Collection footware) in 2014.
In January 2015, Ferragni’s blog and shoe line, Chiara Ferragni Collection, became a subject of study at Harvard Business School. Ferragni again reigned over the Bloglovin’ Awards with a 2015 win for Blogger of the Year.
In January 2016, Pantene announced Ferragni as its new global ambassador.