Technology giant Google today launched the new version of its Internet streaming device Chromecast in India for Rs 3,399. The company has also introduced Chromecast Audio in India at the same price, which was launched in the US last year.
“With a sleek design, fresh content and an updated app, the new Chromecast will make streaming faster and easier,” Chromecast Partnerships Head Asia Pacific Mickey Kim told reporters here. Chromecast Audio is a new device that plugs into speakers to stream and control radio, podcasts and music over WiFi. Using Chromecast, users can add smart TV functionality to their television to stream content from video services like YouTube and Netflix.
Google Chromecast is available in 31 countries and about 20 million users globally. However, the company did not disclose any country-specific data. The devices will be available through marketplaces like Flipkart, Snapdeal and Paytm as well as retailers like Reliance and Croma. The previous version of Chromecast was unveiled in India early last year.
Kim said the company has partners like Hooq, Saavn, YuppTV, Ditto and Hungama in India. Other Internet streaming devices selling in India include Teewe and those from firms like Amkette. Sales of Internet streaming devices are expected to pick up as on-demand video services like Netflix become more popular. The devices will come bundled with six months of free subscription for Hooq and Saavn. These also let users play games like Angry Birds on their television using their smartphones as a controller.
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