Existing and potential Nexus 5X, 6, and Nexus 6P owners can now create their own unique protective cases.

The new custom Live Cases cost just US $35 and the patterns and effects are only limited by the user’s sense of style. The simplest way to create an original case is to choose a favourite photo or a geographical location via Google Maps. Once selected, tonal or patterned effects can be applied and overlaid and the finishing touch is a matching ‘live’ wallpaper for the handset’s screen to tie everything together. Your choice of case aesthetics reflects what you can set as a live wallpaper.

But as well as style, the case offer functionality. They ship with a programmable shortcut button that can be pressed to quick launch an app or feature of your choice. The cases use NFC to to make the wallpapers and special button work.