General Motors opening its new Technical Assistance Centre

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General Motors announced the opening of its new Technical Assistance Centre (TAC) at Talegaon, which will be assisting Chevrolet dealers across India to resolve product concerns quick and efficiently. This is for the first time, the American automaker has opened a dedicated TAC function in the country, as it aims to establish a single point of contact for each dealership with a technical expert. Markus Sternberg, Vice President, Aftersales, GM India said, “Keeping customers at the centre is one of the key values at Chevrolet. In line with this, we have plans to further enhance our network and customer service experience.The launch of the Technical Assistance Centre is another step in this direction. We believe that the centre will assist all Chevrolet dealers across India to provide fast and effective support to their customers when addressing any product concern.” The TAC will be available to all dealerships to help resolve any problems with the vehicles if the need be. The company’s appointed technical expert or as GM calls it  ‘Tech-E’ will ensure that any customer is resolved. The TAC helpdesk acts as a remote assistance centre, supported further by a host of Chevrolet Field Service Engineers, who are made available to dealerships for on-site support. The company has allotted a total of 10 people to this operation initially. With after sales and service support being one of the core concern of GM in India, the TAC initiative aims to be a more organised solution to offering customers a trouble free experience. The assistance centre also comes at a time when GM is reviewing its strategy for India along with the earlier announced $1 billion (USD) investment. That said, the new generation Beat Activ and Beat Essentia sub-compact sedan continue to be part of the launch pipeline, while the TrailBlazer facelift is also likely to be on the cards. The Beat twins though will only make it to dealerships by 2017.

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