Ford India slashes prices of Aspire, Figo by up to Rs 91,000 to drive sales


Ford has announced a price cut for its Figo hatchback and the Aspire compact sedan in the wake of dwindling sales of the two cars. This is the second price cut announced by Ford after reducing the prices of the Ford EcoSport by almost a lakh earlier this year.The new Ford Figo Titanium+ diesel top-spec variant has been reduced by Rs 50,000 to Rs 7,17,750 (ex-showroom, Delhi) while the Titanium will now cost Rs 6.53 lakh, also half a lakh cheaper. The top-spec Figo petrol is priced at Rs 6.28 lakh, Rs 30,000 less, while the Titanium trim will now cost Rs 5.65 lakh, Rs 29,000 less.The Aspire compact sedan has received even higher price cuts with the top-spec Aspire, the Titanium+ now priced at Rs 7.9 lakh and Rs 6.8 lakh for the diesel and the petrol respectively, Rs 65,000 less than their previous price tags. The Titanium trim gets the highest price cut of Rs 91,000, down to Rs 7.09 lakh for the diesel and Rs 5.99 lakh for the petrol. The Trend variants have also received a Rs 25,000 price cut for both the petrol and the diesel Aspire.The reduced prices have brought the Ford Figo and the Aspire closer to the competition. The new competitive pricing should help Ford revive the sales of their small cars with much improved value for money proposition. The Figo is now the second most expensive hatch in its segment and offers six airbags, good dynamics and sturdy build quality as compared to its Japanese counterparts. Offering a similar package and 359 litres of boot space, the Aspire which was priced at a premium over its competition will now have an edge.

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