For an actor who has enthralled audiences with his romantic hero image, the premise of Shah Rukh Khan’s upcoming film Fan might seem a tad narcissistic.

Fan starts with the story of an usual boy named Gaurav who is based in Delhi, who is a huge fan of superstar Aryan Khanna (both characters played by Shah Rukh Khan). The film picks up pace as Gaurav embarks on a journey from Delhi to Mumbai to to wish Aryan on his birthday. Incidentally, Gaurav bears a striking resemblance to Aryan.

However, very soon things start to go a bit haywire and not as per plan, and Gaurav’s passion for his favourite actor turns into an obsession that borders on dangerous.

In fact the idea of the film came to veteran filmmaker Yash Raj Films close to 8 years ago. Three-time Academy Award winning make-up artist Greg Cannom had been roped in to put together Gaurav and Aryan’s look in Fan. Cannom has films such as The Curious Case Of Benjamin Button, Van Helsing, and A Beautiful Mind to his credit. He also worked on Rishi Kapoor’s look in Kapoor & Sons.

Fan also stars Waluscha D’Souza, Shriya Pilgaonkar and Sayani Gupta. Shah Rukh Khan has always been extremely invested in the marketing of his films, and Fan was no different. The promotions kick started many months ago when SRK unveiled a huge mural of Fan outside his bungalow Mannat. The Fan logo is made up of a collage of pictures of all SRK fans. The Fan anthem, composed by Vishal-Shekhar and written by Varun Grover, has been released in 8 different languages.

The film has been shot in Mumbai, Croatia, London and Delhi. Yash Rak Films has been extremely secretive about the plot and before Shah Rukh Khan’s look was revealed to the public, it was kept completely under wraps. Infact nobody, including SRK himself, was allowed to use phones on the shoot.

Shah Rukh Khan had to go through 3D scanning to play a younger boy, and his avatar as Gaurav has also been placed at London’s Madam Tussauds museum. According to this Business Standard report, Fan has been released in 3000 screens across India and 700 screens abroad. In order to make profits, Fan will have to rake in over 200 crore at the box office.