Facebook has rolled out Instant Articles for its Messenger app. Instant Articles which are live on Facebook’s mobile apps load ten times faster than a standard web article, says the company.Facebook claims since Instant Articles were launched, there is clear evidence that user reading experience has improved.Instant Articles will be first making their way on the Facebook Messenger app on Android phones, followed by iOS in a few weeks. As the feature is rolled out, users will be able to see a lightning bolt on the top corner of all Instant Articles when shared on Messenger.As more and more people using Messenger to share entertaining content and information, Facebook says it found scope for adding the Instant Articles feature.“If you’re a publisher that has enabled Instant Articles, we’ll render the Instant Articles version of your article, whenever its URL is shared in Messenger,” said Facebook in its post announcing the new update.Facebook Messenger has become an increasingly important platform for the company with over 900 million monthly active users. The app already supports chatbots from businesses, and the social network plans to transform the app further. Plus given the social media site has partnered with so many publishing firms across the world to boost Instant Articles, it makes sense to bring the feature to the app.Facebook has become a de facto platform for many to get their daily news, and internal data has shown that personal sharing on the site has reduced with more articles, news links being shared by users. The reason to launch Instant Articles was to ensure a user can open a link much faster on Facebook. Additionally a lot of the personal sharing has also shifted to messaging apps like Snapchat, WhatsApp, and of course Facebook Messenger.Now Facebook is bringing that same speed to article links shared via Messenger, which will only improve user experience.
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