As Watson explained, the gown combined “creativity, technology, and fashion” to send a bold message about curbing waste.
“I am proud to say it is truly sustainable and represents a connection between myself and all the people in the supply chain who played a role in creating it,” she wrote on Facebook.
According to Watson, the fabrics of the dress were woven from recycled plastic bottles — “one of the biggest pollutants on the planet,” she noted. The cotton used in the design was organic — not the conventional kind that uses chemicals to grow and thus damages the earth and puts workers’ health at stake. Even the zippers were crafted from recycled materials.
“When we think of pollution, we envision coal power plants, strip-mined mountaintops, and raw sewage piped into our waterways,” as Glynis Sweeny wrote for AlterNet last August. “We don’t often think of the shirts on our backs. But the overall impact the apparel industry has on our planet is quite grim.”