Design Innovators You At Australia’s Fashion Week


This coming week, a plethora of national and international delegates, designers, buyers and VIPs will descend upon a remodelled rail yard in the heart of Sydney, aptly named Carriageworks, forMercedes-Benz Fashion Week Australia.

Their eyes will be preened to spot the latest trends, garments with commercial potential, and any fresh perspectives from industry giants. However, there’ll also be room to consider who and what will be the next big thing in Australian fashion.

Those seeking the new and now will head to The Innovators show.Tailored to showcase designs from a handful of Fashion Design Studio graduates, The Innovators show is notorious for launching the careers of some of Australia’s heavyweight fashion giants. The list includes Dion Lee, Christopher Esber, Nicky Zimmermann, Akira Isagowa…

This year’s show promises to up the ante in both offering and experimentation. Seven graduates, each with collections that are thought-provoking and forward-thinking, whose ambitions are to challenge, what they perceive to be, the rigid conventions of fashion.

Hailing from the skate scene of Sydney’s Northern Beaches, anti-conformist and Oxblood designer, Wes McDonough, uses fashion much in the same way Johnny Rotten from the Sex Pistols uses the mic.

“Using punk as a heavy reference to grab attention, the brand aims to inspire people to come alive, to shake off modern day moulds or standards, to show that there is excitement in difference and that there can be unity in variation,” he said.

McDonough’s rebellion against the norm produces pieces that are oversized, gritty and androgynous.

“I would say, now more than ever, [that] masculine and feminine definitions have become a blurred line,” he said.

Post-Innovators, McDonough plans to be joined by his partner and graphic designer, Alix Pashley, to create a line of wearables.

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