The Love Bracelet (styled L⊝Ve, with the horizontal line inside the letter “O” alluding to the bracelet’s locking mechanism) is a piece of jewelry designed in 1969 by Aldo Cipullo for Cartier SA.Early versions of the Love Bracelet featured gold plating while more recent designs are created from solid gold.
Prices for the bracelets differ depending Love Bracelet is still in production and Cartier has expanded the line to include products based on the original bracelet’s design, including cufflinks, rings, earrings, necklaces, and watches.
In 2006 the line was considered to be the “most successful collection in Cartier’s history.”The bracelet has received some criticism over its design, which some have compared to medieval chastity belts.
Love Bracelets have also posed issues with airline security personnel and a Transportation Security Administration agent stated in 2015 that the bracelets were “the biggest problem item” due to the need for airline passengers to remove all metal items when passing through Airport security metal detectors and because a tool is needed to remove the bracelets
In the 1990s Cartier filed a lawsuit against multiple jewelry stores in Manhattan and Puerto Rico, alleging that the stores were selling counterfeit Love Bracelets