For the first time, a Punjabi film will be launched in foreign shores, something unheard of even for Bollywood projects. And that’s Priyanka Chopra’s brainwave no surprises there. Jointly produced by the actress’ Purple Pebble Pictures and Pooja Films, Sarvann is gearing up for a Toronto launch on Sunday, where Canadian Prime Minister Justin Trudeau will unveil the film’s first poster and trailer. The movie marks Priyanka’s foray into the regional movie territory.
Currently busy with her commitments in the West, PeeCee remained unavailable for a comment on the development. Her co-producer Deepshikha Deshmukh tells us, “We believe cinema has no language. Our production house took Sarbjit to Cannes and we will do the same for this film. It’s great to be working with fierce women like Priyanka and her mother (Dr Madhu Chopra). PeeCee is a go-getter. And even though she is relatively new to production, she knows the job inside out. Her experience in Hollywood really adds to her skills. She is sharp and bright. We ladies know exactly what we want and how to go about it.”
Since Canada has a considerably high Punjabi population, Priyanka and Deepshika hope the launch event itself will create good buzz for the movie. “It will certainly give a boost to the film. The reason we chose to launch the film in Toronto is because the story is about an NRI boy, who returns to India to explore his roots. Fashioned as a thriller, it essentially is a coming-of-age story of a young boy who unknowingly discovers his identity,” adds Deepshikha. The film’s director Karan Guiliani as well as actors Amrinder Gill, Ranjit Bawa and Simi Chehail will also be present for the event along with PeeCee, her mother and Deepshikha.
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