Australia Moves Its Fashion Week To May


The four territorial pillars of fashion have always stretched between London, Paris, New York and Milan. However, due to an alteration in the dates and offering of Mercedes-Benz Fashion Week Australia (MBFWA), Sydney is set to become a leader on the Fashion Week circuit.

From this year forward, due to a unanimous decision made by members of the Australian fashion industry that includes Fashion Week hosts IMG and the New South Wales Government, MBFWA will begin in May instead of April.

We’ve experienced firsthand an increasing global curiosity about and appreciation for Australian fashion these past few years,” said Catherine Bennett, SVP and Managing Director, IMG Fashion Events and Properties. “As we looked to evolve the event, we knew we had an opportunity to better reflect and support this global interest by aligning the collections with the global fashion calendar.”

 The runways of MBFWA, which commence on the 15 May, will also present Resort Wear as opposed to Spring/Summer collections.Resort gives designers and retailers a longer retail shelf life, increasing profitability and also allows the media to include pieces from these shows in more coverage as they know readers will still be able to access the product,” Bennet said.

While the decision to shift both date and content may disadvantage those who do not have a Resort Wear offering, most designers have welcomed the change citing that it could just be the boost required to lift the Australian fashion industry out of global obscurity.

Maticevski, who will showcase his Resort Collection on opening night, believes the boost will come in the form of profitability for designers willing to embrace the change.

“In the past due to the dates the market was always limited to the local industry,” he said. “International buyers had always closed their budgets which never gave designers the opportunity or chance to sell their collections.

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