Aprilia announces SR 150 scooter in India


Italian motorcycle company Aprilia has finally announced its much awaited SR 150 scooter for the Indian market. The scooter will be manufactured in Maharashtra, India and parent company Piaggio Vehicles Private Ltd will handle the sales. The Aprilia SR 150 will be priced at Rs 65,000 and the roll out for the same begins in August.Targeted as the quintessential sport scooter, the Aprilia SR 150 showcases a distinctly European design language with contemporary looks. The styling is sporty with an overall aggressive stance that should appeal to youngsters. Aprilia states that the SR 150’s styling has been inspired by the RSV1000 R Factory supersport motorcycle.Similar to others in its class, the SR 150 comes with its headlight embedded into the front apron and the same goes for the turn indicators that have been placed in the handle bar. Beating at the heart of this sporty machine is a single cylinder 150cc, 4-stroke engine.The telescopic front forks and massive 14-inch diameter wheels will certainly help the SR stand out from the crowd.The instrument console is rather spartan and features a twin pod analogue arrangement for the speedometer, fuel gauge and the odometer and indicators for the tell tale lights.“After the success of the Ape and the positioning of the Vespa in the premium segment of the Indian market, we are further strengthening our offering in the subcontinent with the entry of Aprilia’s SR 150 scooter,” Piaggio Group Chairman and CEO Roberto Colaninno was quoted as saying in the statement.“The design aesthetics of the SR 150 reflect the sporty character of the Aprilia brand with a light weight engine which creates a new category in India’s scooter segment,” Stefano Pelle, Managing Director and CEO, Piaggio Vehicles, was quoted as saying in the statement.The bookings for the Aprilia SR 150 sport scooter will commence soon. The scooter will be available through Piaggio Group’s distributor network across the country.

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