Apple launches thinnest MacBook with new Intel processors in India


Apple has updated its 12-inch MacBook line of laptops with faster processors, Retina display, USB-C port and Force Touch trackpad.The new MacBook is 13.1mm thin, weighs 900 gram (approximately) and has a battery capable of up to 10 hours of wireless web browsing on a single charge.

Featuring an all-metal unibody enclosure, MacBook is now available in four aluminum finishes — gold, silver, space gray, and for the first time in rose gold colour.

MacBook is the thinnest and lightest Mac we have ever made and it’s our vision for the future of the notebook,” said Philip Schiller, Apple’s senior vice president of worldwide marketing. “Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flash storage, longer battery life and a beautiful rose gold finish.”

The updated MacBook features sixth-generation dual-core Intel Core M processors up to 1.3 GHz, with Turbo Boost speeds up to 3.1 GHz, and faster 1866 MHz memory. New Intel HD Graphics 515 deliver up to 25% faster graphics performance, and faster PCIe-based flash storage makes everyday tasks feel snappier — from launching apps to opening files.

For connectivity, MacBook supports 802.11ac Wi-Fi and Bluetooth 4.0.Apple has also made 8GB of memory standard across all configurations of the 13-inch MacBook Air.

MacBook is available starting today at select Apple authorised resellers in the country. The all-new MacBook comes with a 1.1 GHz dual-core Intel Core m3 processor with Turbo Boost speeds up to 2.2 GHz, 8GB of memory and 256GB of flash storage is priced at Rs 1,06900. While the model with a 1.2 GHz dual-core Intel Core m5 processor with Turbo Boost speeds up to 2.7 GHz, 8GB of memory and 512GB of flash storage is priced at Rs 12,9900. There are also configure-to-order options avialable, including a 1.3 GHz dual-core Intel Core m7 processor with Turbo Boost speeds up to 3.1 GHz.

So far, Apple has defied a PC industry trend: While other major computer-makers saw shipments fall in 2015, Apple increased the number of Macs it shipped worldwide last year, according to estimates from research firm Gartner.
According to analysts, Apple’s reputation as a premium brand helps it in the United States and Europe. The company is also been making inroads in Asia.

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