This change in the product refresh cycle has been attributed to a slowing market, and low innovation in smartphone functions. Major enhancements have little scope in the smartphone periphery, and hence Apple has changed its strategy.
This is why, all the iPhone 7 leaks show little change with respect to design, apart from the shift ofantenna bands. Traditionally, Apple introduces an evolutionary change with its iPhone ‘s’ models, and a revolutionary change with the new numeric. We saw a completely new design with the iPhone 6. The iPhone 6s saw hardware and software upgrades with no visible design changes, and users expected the iPhone 7 to go through a complete makeover.
However, Nikkei.com reports that the big change will only come with the iPhone release in 2017, which has previously been reported to be called the iPhone 8 instead of the iPhone 7s. The iPhone 7 will see no drastic change. The report confirms that there will be upgrades in camera, and battery capacity. It reiterates past rumours of the iPhone 7 being water resistant, and also asserts that the 3.5mm audio jack will be removed. It also hints at the rumoured third variant by stating ‘A high-end version of the model will give users better-quality photo capabilities via correction functions.’
Whether all of this is true remains to be seen. So far, rumoured specs include an A10 processor, dual camera setup and a 3GB RAM on the larger iPhone 7, and an upgrade to a new 32GB base variantfinally ditching the 16GB storage option.