She was once named the ‘most beautiful woman in the world’.

But Aishwarya Rai Bachchan really pushed her fashion credentials to the limit as she sported a bold lilac lipstick at the Cannes Film Festival on Sunday.

Despite opting for classic red carpet glamour with the rest of her attire, the 42-year-old’s purple pout stole the show as it contrasted starkly to her pretty pastel-coloured dress and drew attention to her notoriously luscious lips.

The Bollywood actress, who was attending the From The Land Of The Moon premiere, cut an elegant figure for the evening in an on-trend bardot dress, which swirled around her feet in a pool of luxurious silk.