With Jio craze showing no sign of subsiding, Airtel has finally started reacting to it. The company had earlier came out with some specific data plans through which it hoped to match the low data prices offered by Jio but now it is countering Jio’s promise of “free calls” by offering its pre-paid users similar functionality through a couple of new apps.
While nice, there are conditions that apply on Airtel offer. The company says that additional free data and free calls are available through two new apps called Airtel Cloud and Airtel Dialer. “Airtel Cloud provides 2GB of free cloud storage and back up…. there are no data upload charges for the scheduled overnight backups for prepaid customers currently and this benefit will be made available to postpaid customer soon. Airtel Dialer offers 50 minutes of free Airtel-to-Airtel calling benefits, in addition to its call management feature,” said an Airtel spokesperson.
Although free stuff is always nice, in reality Airtel’s offer pales in comparison to what Jio is currently providing consumers.
Also, to get the latest offers from Airtel, consumers will have to update or install the My Airtel App.
“In addition to its convenient selfcare features, the relaunched MyAirtel App will now have a Airtel Apps section that will have a collection of top apps under a single interface. Ditto TV with 100+ LIVE TV channels and popular TV shows will be available without any subscription charges, Hike Messenger app, Wynk Music and Wynk Movies, Juggernaut are some of the apps available within Airtel Apps,” said the spokesperson.
Airtel, which is India’s biggest telecom operator, is facing tough challenge from Jio. The Reliance service is currently available to users for free as part of the Welcome Plan, which Jio is offering until December 31. Once a user is enrolled in the Welcome Plan, he or she can use all the Jio data for free. Also the calls, which are made using VoLTE, are free. After December 31, Jio will charge for data but all STD and local calls will continue to be free.
Although the quality of Jio service has gone down in the last several weeks, the fact that it is free continues to lure consumers towards it.